15 Best Ethnic Wear Brands To Get Your Desi Wardrobe Sorted

There's literally no single outfit from Abhishti that we're not crushing on! Think of kurtas with flouncy sleeves, flared bottoms, and churidar sleeves—this brand has them for you. Their collection of asymmetrical cuts and cold shoulder kurtas in pastel colours is perfect for work too. Whether you're looking for something minimalistic or elaborate with zari work, there's something for everyone in Abhishti's kitty! While you're at it, don't forget to check out their dresses with Mangalagiri borders.

Starting Price (approx.): INR 440 

Best Known For: Banarsi sarees and kurtas 

Social Media: Abhishti

One thing about Indian clothes is the fitting; it's key. No matter whether it's a saree blouse or a kurta, the size needs to fit perfectly, and the material needs to fall well when you wear it. Lavanya The Label definitely knows that, with sizes ranging from XXS to 3XL, this amazing Jaipur label has a lot to offer including dhoti sets, printed sarees, tunics, and palazzos.

Starting Price (approx.): INR 3,990 

Best Known For: Floral ethnic wear 

Social Media: Lavanya - The Label

Pro-Tip: 10 Best Ready-To-Wear Saree Brands

Minimalists, assemble! This is for you! If you are someone who is always on the lookout for comfy casual ethnic wear, Sajke.in is a homegrown brand specialising in making ethnic wear for urban women. All their clothing is sustainable and handcrafted. You'll find everything from kurtas and jute jackets to ethnic tops.

Starting Price (approx.): INR 1,999 

Best Known For: Anarkalis 

Social Media: Sajke.in

It's almost impossible to find an Indian label experimenting with colours, prints, and embroidery at Suta's price range. If you are looking for sarees that are minimalistic and chic, Suta has multiple options for you. Their designs, patterns, and styles are super elegant, and you're sure to find something for every occasion and mood.

Starting Price (approx.): INR 1,470 

Best Known For: Cotton and mul cotton sarees

Social Media: Suta

Pro-Tip: Know more about this brand here.

If you are planning to leave some shine and sparkle wherever you go, Gahan is the brand for you. Suits from this brand come in a wide range of options, from Anarkali to straight-cut to shararas and even angarakha, making it easy to find your perfect match here. By the way, their viscose-chanderi suit is going super-viral right now! 

Starting Price (approx.): INR 345 

Best Known For: Embroidered Suits

Social Media: NA

Idalia makes some lovely coordinated sets on a budget! Ever since we spotted this brand's co-ords, we've been drawn back to them because the fabric sits so well and they're affordable. Whether you like florals or all things plain, there's something for every mood here. We're digging floral-printed tunics with palazzos and textured kurtas with straight-cut pants. For us, these make for excellent AM-PM wear! 

Starting Price (approx.): INR 660 

Best Known For: Co-ords

Social Media: Idalia

We are big on getting inspired by the ethnic looks we see in magazines, movies, and more; hence, we love looking out for stores that make such clothing. Tikhi Imli is one such great brand for women who love effortlessly elegant pieces that may casually appear in magazines or on the big screen. At Tikhi Imli, you will mostly find super-pretty suits, sarees, and more.

Starting Price (approx.): INR 587

Best Known For: Elegant suit sets and sarees

Social Media: Tikhi Imli

When you wear anything from Likha, grace comes in handy. The fall and fit of each piece from this brand is pure perfection. From their chiffon organza sarees to their Pakistani-style kurta sets, everything from this label will make you want to look in the mirror and compliment yourself continuously. Although there is nothing unique about their embroidery, the cuts and overall fit make everything look flattering. 

Starting Price (approx.): INR 210

Best Known For: Angrakha Suits

Social Media: Likha

Traditional work, modern silhouettes, and endless choices that is what Gajra Gang does well. They have something for every mood and occasion, be it printed co-ords, bandhani lehengas, sequin sarees, and whatnot. Everything you see here will have a contemporary twist, such as corset blouses and halter-neck kurtas, making it perfect for modern Indian woman. 

Starting Price (approx.): INR 390 onwards  

Best Known For: Contemporary Suit Sets

Social Media: Gajra Gang

One look at the collection of Karaj Jaipur, and the only word that comes to mind is beautiful. They have suits that never fail to mesmerise. Even a simple V-neck, flared suit will not feel simple because it is accompanied by admirable zardozi embroidery and a super-premium material. They also offer mirrorwork, chikankari, lehariya, and even basic printed kurtas, all of which are pretty to choose from!

Starting Price (approx.): INR 3,295 

Best Known For: Suit sets

Social Media: Karaj Jaipur

Pro-Tip: Here Are Our 8 Favourite Picks For Bandhani & Leheriya Prints

Autumnlane has some of the most versatile clothing. The work (eyelet embroidery, threadwork, and more) complements the festivities well, while the fabric is comfortable enough to wear even to work or brunch with your girls. You will find a wide range of suit sets here that will remain in your wardrobe for years to come.

Starting Price (approx.): INR 660

Best Known For: Comfortable, embroidered suits

Social Media: Autumnlane

Sarees so good, you wouldn't mind rotating them for the wedding season. One prominent factor that makes Swatantra stand out is that, even though they deal in lightweight, plain sarees, you can still tell that they aren't boring. And that's because their choice of colours and fabrics is impeccable. But that's not all—they also offer plain and embroidered suits that are just as pretty.

Starting Price (approx.): INR 450

Best Known For: Satin and organza sarees

Social Media: Swtantra

We have all seen a surge in the popularity of printed ethnic wear for festivals and weddings in recent years. And that's what Pink Cactii does best. They have the kind of suit sets that you would happily pick for low-key festivities, or even for a wedding function as a guest. While suits are their main focus, they also have a couple of lightweight, printed lehenga sets.

Starting Price (approx.): INR 1,490

Best Known For: Printed suit sets

Social Media: Pink Cactii

Yet another brand that we highly suggest for trend-focused, absolutely pretty sarees is Akhilam. Georgette, Banarasi, satin, silk, chiffon, you name it, and they have that. And that's just about fabrics—they also have plenty of options when it comes to prints and embroidered work, too. Also, keep your eyes on the price!

Starting Price (approx.): INR 594

Best Known For: Printed and embroidered sarees

Social Media: Akhilam

Calmna will truly make you feel confident and chic all at once with their wedding-ready outfits. The cuts, the fall of the fabrics, and the embroidery placements—everything is flattering on every body type. We absolutely love how, even for those semi-heavy fits, the price points aren't overly shocking.

Starting Price (approx.): INR 2,599

Best Known For: Semi-heavy wedding & festive outfits

Social Media: Calmna

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