This Designer Store In Goa Is An Answer To All Your Fashion, Home & Lifestyle Needs

Shopping is inevitable in Goa, no matter how many outfits you've brought along. While it's fun shopping from local beach markets, there's more to Goa than just that. To be fair, we can easily find those or similar clothes, accessories and footwear in our local city markets (Sarojini and Lajpat Nagar for the win!). And so arises a dilemma that we're about to answer for you: Is buying from these markets worth it? And if not, how can we take back home something that we can proudly flaunt by saying, "I got it from Goa." Enters: The Flame Store — a luxury fashion, lifestyle, and home decor store that'll help you bag the best 'vacation finds.'

You instantly know a brand is good when you see multiple stores—The Flame Store also stands true to this benchmark. Started by designers and entrepreneurs Jagvir Matharoo and Martino Caramia, it now has three outlets in Goa. A flagship store in Candolim and concept tie-ups like Maison du Voyage x The Flame Store in Assagao and Elevation x The Flame Store in Sangolda. Most of these stores are housed in old Goan or Portuguese homes, making shopping here a cultural experience. What we love more about them is how they not only showcase their own designs, but also work with other small businesses and labels. Meaning, you'll be able to find other lesser-known design houses that offer iconic clothes and lifestyle products as compelling as those from The Flame Store.

At the very core, The Flame Store is all about resort wear and clothing that feel coastal yet fit perfectly in city life. So, it's safe to say that whatever you buy from The Flame Store can be used beyond your time in Goa. Each store houses beautiful racks of kaftans, maxi dresses, tunics, and co-ord sets. Most of these will be made in cotton, silk and linen and have relaxed silhouettes with enough room for movement. As for designs, you'll see a lot of solids, stripes, and subtle prints that scream 'old money' without a hefty price tag. You can match these couture-level clothing items with statement accessories that look super aesthetic. Plus, it's not fast fashion, so most of their pieces are timeless and will still be as relevant, in terms of fashion and styling, five years down the line as they are today. Shopping for men in your life? They have a stunning collection of holiday shirts, shorts and more for them too. Additionally, they also do themed collections and curated capsule drops, so each time you visit the stores, there's something new.

If you think that's it, there's more. The other side of The Flame Store includes home and lifestyle products. From rugs, carpets, planters and lamps to furniture, tableware, candles, trays and other small decorative items, you can find everything here under one roof. Since the store has a vintage charm, you can also expect to find some heritage and artsy stuff that relates to Goa's history and culture. What's more? There's an unhurried charm and energy to these stores that's hard to find elsewhere.

Price Range: Starts at INR 3,000

Since they have three locations, let's break down where you'll find what so you know where to head:

The Flame Store, Candolim (Flagship)

Google Rating: 4.3/5

What Will You Find Here: Broad focus on products here, you'll find resort wear, statement jewellery, organic fabrics, home decor, and accessories.

ELEVATION x The Flame Store

Google Rating: 4.7/5

What Will You Find Here: A more sophisticated sensibility. With core Flame Store products, it's a little more elevated and minimalist.

MAISON DU VOYAGE x The Flame Store

Google Rating: 4.5/5

What Will You Find Here: Similar to Candolim, but with more ready-to-buy options.