This year, Nykaaland, our favourite celebration of beauty has an exciting collaboration with H&M. The partnership marks a seamless coming together of two powerhouses, Nykaa and H&M, to present an experience that goes beyond fashion and beauty. At H&M’s exclusive fashion booth, you are invited to step into a world where style meets spectacle.
Designed to capture the essence of modern fashion, the H&M Style Club, the brand’s booth at Nykaaland, Delhi offers an immersive experience unlike any other. Think mirrored walls, a red glow, camera flashes, and that unmistakable sense of exclusivity, an atmosphere that feels aspirational yet inclusive, where fashion places you at the centre of it all.
Visitors can embrace their IG-worthy fashion moment in the paparazzi zone, surrounded by flashing lights, LED panels, and digital screens capturing every pose. Post which you receive a sleek, limited-edition Style ID card, a sophisticated keepsake signifying your place in the Style Circle Club.
The experience continues with a series of bespoke experiential activities. Guests can customise branded tote bags with press-printed stickers, or visit the DIY charm station to create a personalised bag charm, a reflection of their individual style celebrated the H&M way.
Adding a playful touch, the digital H&M kiosk invites guests to “catch their look.” Here, fashion icons from statement shoes and dresses to accessories and beauty must-haves, move across the screen as participants move a virtual H&M shopping bag to capture their favourites. Once you catch the articles in the bag, you can start wishlisting your favourites on Nykaa Fashion just in time for the launch on 14 November.
The H&M experience ends at the Nykaaland Play Zone, hosted by Banita Sandhu and Lakshmi Nayar. Attendees can look forward to engaging games, fashion challenges, and fun activities, with exclusive H&M gifts awaiting the winners.
With its blend of innovation, style, and just pure vibes, H&M’s space is where you need ti be at for a fashionably good time. Don’t miss the debut of H&M Fashion on Nykaa Fashion at Nykaaland, Delhi and book your tickets ASAP!
