Bold, Beautiful, and Rule-Free: Say Hello to H&M Beauty

The festive season is that time of the year when “just a little makeup” quickly becomes “where’s my entire kit?”

From family gatherings to endless selfies, there’s always that urge to look a little extra, to add a touch of sparkle that makes us feel ready for the spotlight. This year, your beauty routine is about to get a big upgrade that feels like a gift in itself. For the first time ever, the H&M Beauty concept has arrived in India to make your celebrations unforgettable.

For a decade now, H&M has been our trusted partner in fashion, whether it’s finding that perfect dress for a night out or a statement outfit to sparkle at your Diwali celebrations. But fashion alone never tells the whole story, does it? Beauty is the finishing touch, the thing that makes you feel complete. And that’s exactly why this launch is so exciting. With more than 200 products across makeup, fragrances, and face tools, H&M is making sure you don’t just dress the part, you feel it in every detail.

Imagine slipping into your favourite holiday outfit and, instead of battling with a half-empty pouch of lipsticks, you have a line-up that matches every mood, colour, and festive plan. Bold satin-finish lipsticks that last through dessert. A matte liquid lipstick that stays put through endless cups of chai. A mascara that gives your lashes drama without the smudge. And for quick fixes, a do-it-all blush stick that adds colour to your cheeks in seconds. These aren’t just products, they’re confidence boosters designed to keep up with your life.

And what’s a festival without fragrance? A memory isn’t complete without a scent that lingers long after the lights fade. H&M Beauty’s new Eau de Parfum collection is vegan, and strikes the perfect balance of strength and style. Whether you want something soft for the day or bold for the night, there’s a fragrance waiting to become your signature.

H&M is making beauty accessible. With makeup under INR 799 and perfumes starting at INR 1299, you can actually build an entire festive kit without feeling guilty, or hiding the bill from anyone at home. Affordable, sustainable, and designed for women who love looking good without compromise.

This launch isn’t just about adding another beauty brand to the shelves, it’s about rewriting the rules of how we experience beauty. Ten years of H&M in India has been about style that’s accessible to everyone, and now that promise extends to your makeup bag too. Trend-forward, sustainable, and made to fit into real lives, this collection is here to make everyday beauty feel effortless and exciting. Isn’t that what we all want? Products that don’t just sit pretty on a shelf but become part of how we show up every day.

So, as you light up your home with diyas, why not light up your look too?

The launch goes live across all H&M stores in India and online at hm.com from October 2, 2025. Just in time for the most exciting season of the year. Whether you’re trying your first bold lip or perfecting your signature scent, H&M Beauty has something with your name written all over it.

Beauty has never cared about age; it’s always been about how you express yourself. This festive season, let that expression be bolder, brighter, and more unforgettable than ever with H&M Beauty.