Love Kim Kardashian's Skims? You'll Love These 12 Brands Too

Nykaa Fashion's private lingerie brand, NYKD, is all about comfort and style packaged in top-quality sleepwear, innerwear, and loungewear. Like Skims, you'll find a huge variety of bras, underwear, and loungewear that are also size inclusive; however, unlike Skims, NYKD comes with a much more modest price tag. Their active wear, wireless padded bras, and saree-shaped wear are worth checking out. 

Collection: Sleepwear, lingerie, shapewear, swimwear, activewear, maternity wear

Size Range: Goes up to 44F

Marks and Spencer needs no introduction when it comes to their stellar and reliable lingerie and loungewear collection. They're known for their durability and high quality. The brand is size inclusive, and while some products might seem highly priced, it is still worth every buck. They're best known for their underwear, bras, and shapewear. 

Collection: Sleepwear, lingerie, shapewear

Size Range: Goes up to 42D

A tried and tested brand, we love Blissclub for their leggings that come with a million pockets and lots of durability. Similar to Skims' high neck sports bra, they have the low-impact sports bra that comes in several colours, gives maximum coverage, is supportive, and comfortable thanks to the 'cloud soft fabric with 27% spandex.' 

Collection: Innerwear, swimwear, activewear

Size Range: Goes up to 44F

Pro Tip: Check out our thoughts on Bliss Club here. 

We tried out Butt-Chique's body tapes for the festive season, and pretty much fell in love with the brand. They're known to be inclusive and sustainable with shapewear that moulds to your body, and has quickly become a favourite among celebrities like Alia Bhatt. While their body tape is the most viral and recognisable, we also suggest checking out their bodysuits and racer tank tops, which are very Skims-like in terms of quality, colours, shapes and sizes. 

Collection: Lingerie, shapewear

Size Range: Goes up to 5XL

Pro Tip: Read more about them here. 

Underneat, recently launched by Kusha Kapila, has been making waves ever since she started promoting it with super relatable guides on what to wear underneath. And from what we’ve heard (and seen), the brand truly lives up to its promise: Support That Celebrates You. The size range is impressive, but what really stands out is how it’s tackling real innerwear woes, with wireless support bras and padded, all-day comfort options that actually work.

Collection: Shapewear, lingerie, bodysuits, accessories

Size Range: Goes up to 42DDD

Pro-Tip: 8 Best Strapless Bras That You Won't Have To Keep Adjusting

The Active Story is India’s first made-to-measure shapewear brand, and yes, it’s sustainable too. Their custom-fit approach ensures each piece hugs you just right and stays comfortable for up to 10 hours. Our absolute favourite is their second-skin-like bustier shaping jumpers that are unbelievably soft, breathable, and feel like a gentle hug all day long.

Collection: Shapewear, swimwear

Size Range: Goes up to 3XL (custom option available)

Pronounced as SWA, SOIE offers a wide range of collections, from shapewear and swimwear to activewear and everyday lingerie. Their game-changing SMOOV-Bonded TECH uses a seamless, stitch-free construction that eliminates bulk entirely. The result is innerwear that’s ultra-comfy, invisible under clothes, and truly boundary-breaking.

Collection: Shapewear, swimwear, activewear, basic lingerie, nightwear

Size Range: Goes up to 44D

Known for their top-notch street style, comfort, and on-trend apparel — from the best of the best Supima cotton tee shirts, puffer jackets, to knits. When it comes to inner and lounge wear, we're big fans of Uniqlo's bra camisoles that blew up everywhere, especially during work-from-home days. They have a very Skims look and feel to them with AIRism technology for maximum comfort, stretch and plunge. Other than that, they have a sizeable variety of inner wear including silk blend tank tops, leggings, and turtle neck t-shirts. 

Collection: Innerwear, loungewear, maternity wear

Size Range: Goes up to 40DDD

Reliable, affordable, and of good quality. Jockey is known for their bras, inner wear tops, and underwear since time immemorial. We're huge fans of their shape wear that can easily last you years with minimal to no wear and tear, along with their camisoles that are made up of blended cotton that is soft, comfy, and super breathable. Their training bras for teens and non-padded bras are quite notable and worth your money, too. 

Collection: Sleepwear, shapewear, loungewear, activewear

Size Range: Goes up to 42D

Shapercult promises bras so good, you won’t want to take them off. As a leading shapewear brand, their pieces offer uncompromising comfort and genuine inclusivity, striking the perfect balance between structure and ease. Made from buttery-soft, breathable fabric, everything is designed to get you through the day without a hint of hassle.

Collection: Lingerie, shapewear, stockings

Size Range: Goes up to 8XL

This Delhi-based brand is here to make yours (and our) life easier, since they understand that bodyshapers tend to be a little restrictive, but they still claim that their shape wear is super comfy and breathable. They went viral on Instagram for their bodysuits that can also be worn just as with shorts, skirts or even jeans. 

Collection: Shapewear, bodysuits  

Size Range: Goes up to 8XL (most products have a size range of XS - 3XL)

For a Skims shape wear alternative, you can explore Dermawear's collection as they have a wide variety of body shapers ranging from different shapes, sizes and colours. They believe in boosting confidence and the freedom to do whatever one wants. Plus, they also have a shapewear category for men, which we thought was pretty interesting. 

Collection: Shapewear, lingerie, activewear

Size Range: Goes up to 40B

Pro-Tip: 8 Best Bra Brands You Need To Know