There's so much to love about Uniqlo's aesthetic and we know that we're far from alone in this sentiment. The world pretty much is smitten by their colourful basics, quality athleisure, comfortable jackets and graphic tees. Their motto "simplicity, quality and longevity" over fleets trends and almost every other person that we know swears by at least one of Uniqlo's garments or styles. But as much their name suggests an aspect of uniqueness, we feel their clothes are more timeless than trendy. So if you're looking for brands that have Uniqlo aesthetic but with a touch style or you are just simply tired of hoarding on their collection, check out this list of brands that harbour similar clothing.
Love Uniqlo? Here Are 17 Brands You Can Check Out For Similar Timeless Basics
Overview
- 1. Rareism
- 2. H&M
- 3. The Label Life
- 4. Decathlon
- 5. Exhale
- 6. Zara
- 7. June Studios
- 8. Rigo
- 9. No Nasties
- 10. March Tee
- 11. Turn Black
- 12. Lila
- 13. Muji
- 14. Everlane
- 15. Mango
- 16. American Eagle
- 17. Marks & Spencers
Rareism

Rareism is where you go when you want the look of Uniqlo without the risk of twinning with five others in the metro or at work. Their cuts focus on high-quality material and unique premium quality designs and more editorial styles. Their drape tops, minimal shift dresses, and asymmetric trousers are perfect for those who love minimalism but wish to make it a bit more elevated.
H&M
You already know it with this brand. Their alternatives to Uniqlo's basics for both men and women are spot on, plus the quality is pretty much up there too. From cardigans and sweaters, fleece hoodies, graphic tees and tanks to puffer and down jackets. You will find everything in similar styles and colours (if you dig deeper) too!
The Label Life

One long look at The Label Life's flannel-plaid button down shirts, tops, dresses and loungewear for men and women, and you'll instantly be reminded of of Uniqlo's similar styles. Very comfortable, lounge-y, and very everyday chic, nothing too dramatic.
Decathlon
Decathlon is basically Uniqlo's athleisure on a budget. Their down jackets paired with a full-sleeved sweatshirt (they have solid colours from grey, pink to maroon and olive for both men and women) could easily replicate Uniqlo's signature look— one that you sport a lot of influencers wear during the winters or colder months. They also have a wide collection of slim pants and warm trousers.
Exhale
Everything about Exhale's great basics and daily casual wear screams Uniqlo to us. So functional, think of their sweatshirts, sweatpants, hoodies, tanks and tees as building blocks for your wardrobe. What's also to love are the minimal designs, asymmetrical cuts and pastel colours. Oversized is also a running theme in their clothing, now we're definitely more than sold.
Zara
Sure Zara deals with a lot of trendy, fast-fashion clothing, but their leisure apparel is definitely on point with Uniqlo's straightforward aesthetic. Their cardigans for men and women especially in colours of fall, joggers, and co-ord loungewear sets are as close as you can get to channeling that simple yet universal appeal. Oh, and they've also got very Uniqlo-coded graphic tees.
June Studios
From short rust coloured jackets to oversized button down shirts and trench coat A-line dresses and jumpsuits even, June Studios' women's fashion pieces give us serious Uniqlo energy. Their use of solid colours with a mix of pastels and simple designs are the standout Uniqlo-like elements.
Rigo

Rigo's basics— tees, sweatshirts, cardigans and sweater dresses are what we would imagine wearing or layering under Uniqlo's down jackets and trench coats. They're as basic as basic can get but can look stylish, as long as you pair them with the right add ons, much like you would Uniqlo's clothes, no?
No Nasties
Trying to be more conscious but miss hoarding from Uniqlo? No Nasties is your saviour. Their slogan is "We Care For Our Planet And Everyone On It" and they mean it. Not only do they source 100% certified organic cotton fabric to make their clothing, they practice fair trade and are PETA approved vegan. Coming to their dreamy clothing, it's comfort, comfort and more comfort— all while being great alternative to Uniqlo's basics. The earthy colours and silhouettes are very Uniqlo-esque and they cater across the board— for women, kids and men. We especially heart the baggy tops and hoodies.
March Tee
There's Uniqlo cool and there's Match Tee cool, but the two definitely belong to the same hood, if you ask us. While the brand mostly does clothing for men, they occasionally make clothes for women as well. Their tees are solid as Uniqlo's basic clothes replacement. They have a relaxed fit with extra body room (for easy arm movement), and are made from extra durable 100% cotton. Simplicity, quality and longevity, check.
Turn Black
You know how Uniqlo does not meddle with jazzy prints and anything that detracts from their no-nonsense, 'I got my life together' impression? Turn Black does the same but with all black clothing. With everything from skirts, shirts, tops to even co-ords and sarees for women as well as jackets, pants, and kurtas for men, all you will find is plain black fabric. But it's the designs and cuts that will make you want to hit 'add to cart' each time.
Lila
Lila had us at 'relaxed and minimalist aesthetic' but it was their understated experimental bits and bobs (like a ruffled scoop neck or pleats) and edgy silhouettes that made us think of Uniqlo. If you did check out their dresses, tops and jackets that mostly come in muted colours, you know you could easily pull off a Uniqlo look.
Muji
The closest match to Uniqlo, hands down. Both brands hail from Japan and embrace a shared design philosophy: minimalism meets functionality. Muji’s collection is filled with elevated basics, everyday wear, and high-quality fabrics. That said, Muji leans more toward modest silhouettes. Think more relaxed fits, longer lengths and understated cuts. Perfect for those who love a soft, subtle aesthetic.
Everlane
Everlane is Uniqlo’s cooler cousin, FR. They pride themselves on creating style and fashion that we can take from season to season and year to year. Known for its ethical transparency and timeless essentials— they offer crisp shirts, neutral-toned basics, and streamlined silhouettes, but with a touch of elevated polish. Relatively priced higher than Uniqlo, think of Everlane’s pieces as an investment (only fair since they last ages).
Mango
Before Uniqlo entered the Indian market, Mango was a go-to for anyone looking for clean basics. The brand has similar focus and collection as Uniqlo, however, one can argue their range is a little more on-trend. Think structured blazers, elevated knits, and slouchy trousers. While the focus of both the brands is on creating sustainable pieces, Mango offers a wider variety of styles. Their bottoms collection is surprisingly similar to Uniqlo but a lot more chic.
American Eagle

American Eagle serves as a youthful, trendier alternative to Uniqlo. Their basics— jeans, T-shirts, hoodies, echo the same easy-going and versatile appeal but often with a bolder twist (hello, floral prints and bright colour). To achieve Uniqlo’s casual vibe, try their mom jeans and cropped graphic tees. The bonus point is that their pricing is just as accessible!
Marks & Spencers

M&S is practically Uniqlo’s British twin. Both brands are known for quality basics. However, M&S leans slightly more towards formal and classic clothing like pencil skirts and tailored pants. Their lingerie is still a go-to for many people as it offers great comfort and style at reasonable pieces. The only downside, if we’re being real, is the brand’s lack of innovation when it comes to fabrics and material.