Summer 2024 was Barbiecore in bright, fuchsia pink. And now, summer 2025 is for its subtler, pastel counterpart to shine. We are not complaining, believe us! We saw this coming from a mile away ever since we caught its first whiff on Ariana Grande, when she became a gorgeous poster girl for the colour during her Wicked press tour. Or when Zoë Kravitz stepped out in a Grecian-inspired powder-pink gown by Saint Laurent at the Gotham Awards. The colour has also become a designer favourite, with labels like Miu Miu and Chanel flaunting this cooler pink shade in their Spring/Summer 2025 and Cruise 2024/2025 collections, respectively.
To be honest, powder pink, also fondly called 'guava pink,' has been a part of all our wardrobes in some way, be it our strawberry-tinted balm or that comforting pyjama set we often snuggle into. If you have been wondering how to take this subtle colour out of your closet and make it a fashion statement, this is the only guide you will need!