8 New Fashion Brands We Are Absolutely Loving Right Now

Ostilos is a new fashion brand to check out if you’re looking for styles and looks that promote self-expression through bold cuts, innovative designs and chic silhouettes which experiment with colours, prints, and graphics. Every item in their collection follows precision cutting, zero waste design, fabric recycling and upcycling, efficient inventory management and collaboration with suppliers who follow sustainable practices.

LBB Picks: Breen Corset and Bellflower Skirt

This homegrown and new sustainable streetwear label brings the concept of gender-neutral clothing to their collections. The Misnomer also takes pride in using BCI fabric and as many recycled fibres. Their range of collections expands from conscious-made jackets, tracks and jeans to laptop covers carved from sustainable leather. 

LBB Picks: Not A Wavy Shirt and Not A Puffy Pant

Siroy celebrates the artistry of Indian weavers and artisans, taking inspiration from the vibrant crafts of Rajasthan and the intricate weaves of Varanasi. Their collections showcase elements of traditional crafts while presenting them in a modern, wearable form, creating a brand that epitomises affordable luxury. Each item they offer is a masterpiece that blends the aesthetic of old-money luxury with modern design elements.

LBB Picks: Chhajja Corset and Baoli Stepwell Pants

Wabi Sabi is a bold reinvention of Indian traditional silhouettes, that are handcrafted with exquisite embroidery along with opulent weaves. Each item from their collection comes with unique and pure craftsmanship which sets them apart from other brands for their unique design aesthetic. The brand promotes Indian textile and handicrafts, and weavers from across the country. Their collection also supports inclusivity in gender, race, sexual orientation or any spectrum of humanhood, with their cross-seasonal curation of alternative designs.

LBB Picks: Garden City and Golden Feather

Savi is an up-and-coming fashion brand that offers comfortable, versatile, stylish, ethnic and contemporary clothing. From whimsical Anarkalis and functional three-piece sets to straight-fit Kurtas, the collection consists of a wide range of looks that personify modern sensibilities and timeless textile techniques.

LBB Picks: Rusty Cotton Dobby Ombre Dress and Dark Blue Heavy Embroidered Denim Jacket

Being a die-hard fan of rock music, this brand have a special spot in my heart. Unreborn Project is another unique streetwear style brand that offers a premium range of distinctive designs with the aestheticism of a rebel youth. Each of the designs from their collection takes inspiration from rock and metal music that features intricate graphics and distressed texture.

LBB Picks: Nu Metal Denim Jorts Blue and Summer Tour Tank

RAFU'D offers contemporary fashion and their vibrant collection is a blend of the artistry of India’s heritage and a touch of modernity. From its choice of natural fabrics to recycled and biodegradable packaging, the brand is committed to minimising its environmental footprint and establishing itself as a sustainable fashion brand. In every collection, they also collaborate with artisans, including weavers from Kutch and tie-dyeing masters in Ahmedabad who craft custom handwoven, vibrant, colourful fabrics. 

LBB Picks: Thigdu Skirt and Mishirt Top

The Humane Collective is one of new fashion brands gaining popularity for their unique, bespoke, handcrafted apparel. Their collections are mindfully designed to mould to the current dynamic lifestyles and offer versatile looks for diverse settings including office, party, brunch dates and beyond; without compromising comfort, style or function. Weavers, knitters, tailors and designers are trained by the brand to create looks that showcase the best of traditional and contemporary designs. 

LBB Picks: Iris Crochet Lace Skirt and Knotted Dreams Sleeveless Top

Check out the best brands for trendy and chic bags here.