Love Ritu Kumar’s Flowy Prints? You'll Love These 8 Brands Too

A modern mix of glamour and grace, Saundh definitely has some swoon-worthy products. No wonder we spotted celebs like Vidya Balan, Kangana Ranaut, Sanjana Batra, and the likes in their pieces. Ever since I laid eyes on their oh-so-stunning printed sets, I have fallen in love with the brand too. Experimenting with the unexpected, this brand is like a breath of fresh air for prints. What stood out for me is their play with colours and vibrant pieces in seamless silks and lightweight georgette, so there's something for all seasons.

Size Range: XXS - XL

Best For: Occasion wear suits, sarees, and co-ords

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Floral prints and bright colours define this Delhi-based brand. Sustainable and eco-friendly, Old Marigold values intricate designs and extensive attention to detail. Like Ritu Kumar, it can be a bit pricey but usually offers Indian wear in sets that include a kurta, a dupatta, and pants. The best part is that you can get any set made in a custom size, too!

Size Range: XXS - 3XL

Best For: Frilled dresses, cotton suits, sarees

This brand has my heart for its inclusive size range. Shaakha is a go-to brand for its breathable cotton clothing, and I absolutely love its designs that have a modern twist yet traditional roots, and always-in-fashion pastels. These easy breezy pieces check all the right boxes if you are looking for chic, comfortable wear.

Size Range: S - 5XL

Best For: Day wedding outfits, modern-Indian suits

Rustorange has nailed it when it comes to modern ethnic wear. They keep their prints pleasant and stylish with their trendy collection and easy silhouettes, which are thoughtfully designed. One of their top sellers that went viral was this V-neck gathered dress. It also comes in a variety of size so you don't have to worry about finding the right fit.

Size Range: XS - 6XL

Best For: Everyday ethnic wear

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Jaipur is known for its comfortable fabrics and is home to a varied collection of good-quality textiles. Straight from the pink city, Prakriti Jaipur is committed to reviving traditional crafts and skills. Affordable printed dresses, skirts, kurtis, and tops—the brand has it all! Pair these effortlessly elegant pieces with some jewellery to get the perfect OOTD. 

Size Range: XS - 2XL

Best For: Comfortable occasionwear, everyday ethnic wear

Get ready to be bombarded with compliments because Gajra Gang will have you in clothes everyone will covet. Classic, bold, and feminine, the prints are to die for. The collection of wedding wear suit sets is my personal favourite—the collection has tube-style kurtas, capes, and so much more that you would keep stopping mid-scroll to put everything in the cart.

Size Range: XS - 2XL

Best For: Fun and bold occasion wear suit sets

If you are hooked to the cotton printed sets of Ritu Kumar, then you are definitely going to get hooked to Aadveka as well, that too without breaking the bank. They mostly focus on flared suit sets that you can not only wear for low-key occasions, but so can be added to your work wardrobe. We love how their clothes are made in some of the most bright and festive colours.

Size Range: XS - 2XL

Best For: Versatile cotton kurta sets

Pro-Tip: 10 Brands For Dreamy Cotton Indian Wear

I will be honest, I'm not a hard-core fan of Imara's western wear, but when it comes to stocking up on desi fits, this is one of the most reliable brands to have on my radar. Their brocade collection stands out to me because the chosen silhouettes are comfortable, and the brocade fabric makes the fits look immensely decorated, all a-okay for weddings! 

Size Range: S - 3XL

Best For: Breezy occasion wear in brocade