Regardless of whether you're a skincare enthusiast or not, you must've heard about Drunk Elephant. The US brand has a cult following worldwide and has become synonymous with biocompatible skincare. Skincare biocompatibility is a philosophy that claims that skincare products can be effective only when the skin can recognise, absorb and utilise the ingredients. Drunk Elephant's products adhere to this and are hence free of essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS. They aim to produce products that are skin-friendly, focusing on maintaining the skin's pH balance and barrier function. Thanks to this, they are the holy grail of skincare for folks with sensitive or reactive skin.
And as much as we want to get our hands on them (through legitimate channels), Drunk Elephant is not yet easily available in India. And the global resellers who do have the brand's products, sell them for a hefty price range (expect somewhere between INR 5,000 to INR 10,000 per product) making them not budget-friendly.
While we cannot cop Drunk Elephant right now, the good news is, we have many products in India that have similar formulation and give out identical results. That being said, Drunk Elephant has perfected its product formulation, and finding products that are exact replicas of its bestsellers is a task that even Reddit couldn't complete so of course we did the homework.