Demi-fine is all I've heard over the last few months, thanks to Shraddha Kapoor and her marketing skills. Her brand Palmonas has been everywhere, including the newest season of Shark Tank India. So I took it as a sign to devote my entire day to researching what the fuss is all about and this groundwork, might I say, has been radical. But before I dive into all the brands that are doing demi-fine jewellery right, let's might as well understand what it really is.
Affordable Luxury: 8 Best Demi-Fine Jewellery Brands To Check Out
What Is Demi-Fine Jewellery?
The easiest way to simplify is to read 'demi-fine' as 'semi-fine,' meaning not fully fine but not artificial either; It's basically a sweet spot between the two. I mean, what does one have to do if they either can't or don't want to invest in pure jewellery but at the same time do want to wear expensive-looking, anti-tarnish pieces? Well, this is the solution, demi-fine jewellery. But while it is made to wear every day, it's best to remove it when going swimming or bathing to retain its charm for years.
Pros & Cons
Pros:
- It's much more affordable than fine jewellery.
- More durable as compared to artificial jewellery.
- Lasts for a long time and retains its value for years.
Cons:
- May tarnish over time when exposed to too much moisture and chemicals.
- Not as robust when compared to pure gold.
8 Best Brands For Demi-Fine Jewellery
Palmonas
₹2747
The brand needs no introduction because we are sure Shraddha has already landed on your Instagram feed, introducing Palmonas with full details. Well, if you are not the chosen one, this brand is all about demi-fine jewellery. Using high-quality craftsmanship, you can see lab-grown diamonds and 18k gold-tone plated jewellery everywhere on their website. The 18Kt gold vermeil they use is 50 times thicker than regular ones, which they plate over 92.5 sterling silver.
Starting Price: INR 699 (approx.)
Rubans
₹4725
What keeps Rubans apart when it comes to demi-fine jewellery is their vision. The designs indeed are so luxe-looking that nobody will able to distinguish it from the authentic fine pieces. From 22K gold-plated bracelets and rhodium-plated rings to 18K gold-plated stainless steel neckpieces, everything they offer is sure to be in your jewellery box for years and years!
Starting Price: INR 335
Zaisha Jewels
₹1999
Zaisha has a policy "If it turns black, get your money back," which makes it even so more trustworthy. The brand has 100% anti-tarnish, skin-safe, and waterproof jewels with varying designs in stainless steel, all plated with 18K gold. They even make demi-fine necklaces with cute charms for kids!
Starting Price: INR 919
Klissaa
₹2800
If you want to invest in demi-fine jewellery that not only looks expensive but is also super-trendy, this is the one. They have got everyday pieces that are sure to fetch endless compliments. Plus, the kind of charms that they use, wow, so damn pretty. Coming to quality, they work with highly resistant 316L stainless steel that has a thick 18K PVD gold-plating.
Starting Price: INR 850
Timeless Jewels by Shveta
₹1900
The easiest way to catch up with the ongoing trends in the jewellery world is to keep browsing Timeless Jewels by Shveta. Started in 2019, this brand has made luxury highly attainable with its demi-fine pieces. They do 18K gold-plating on 316L stainless steel and 925 silver making them as durable as they are pretty. Another amazing thing is that they plant one tree for each order.
Starting Price: INR 1,100
Foramour
₹1299
This brand became a crowd-favourite very quickly and looking at their designs, there is no way one would question why. Hypoallergenic and absolutely skin-safe, Foramour's jewellery ensures utmost comfort. As the pieces are 18K gold-plated, you can expect them to look fresh even after years of wearing them.
Starting Price: INR 349
TEH
₹1999
Jewellery that looks straight out of Pinterest; TEH has really been making waves with its sought-after designs. They have everyday gold-plated stainless steel and brass pieces that have rhodium and rose gold polish for longevity. And yet, they are all very affordable. TEH also has an Italian charm bracelet collection with 30 unique designs that we are totally loving!
Starting Price: INR 249
Niscka
₹13999
Indian traditional jewellery already comes at a certain cost, and buying it in a pure gold can of course harm some wallets. Well, to sort you out for those blingy occasions, you can always check out Niscka for their tremendously beautiful jewellery. They have rhodium-plated American diamond necklaces, 24K gold-plated sets, and a lot more to choose from.
Starting Price: INR 363
