27 Homegrown Clothing Brands That Deserve To Be In Your Wardrobe

You say, “Vacay is calling,” and we hear, “It’s time to shop at the July Issue.” It’s a resortwear brand that has boggled our minds with fits that actually fit the bill for any and every vacation. They take sporty silhouettes and mix them with feminine prints and patterns — a combination too cute to pass up. You’ll find some of the most playful co-ords, dresses, and on the flip side, even formalwear here. And we’re not alone; the entire social media fashion set and B-town celebrities are loving it, and for all the right reasons.

LBB Picks: Tara Dress, Nila Matching Set

Price: INR 4,999 onwards

Social Media: July Issue

If you love handcrafted pieces that make use of time-honoured prints and blend them with hints of modern ones, then Prakriti Jaipur is a brand you’ll wholeheartedly love. Based out of North India, it’s known for breezy, comfy ethnic wear made of 100% natural fabrics like cotton, chanderi, silk, and mul. All their collections have a story to tell, our favourite being LOLA — filled with polka and geometric prints!

LBB Picks: Peach Short Dress, Bandhej Pleated Dress

Price: INR 740 onwards

Social Media: Prakriti Jaipur

Simple, soft, and somehow still sensational, Hemji has a way of getting people hooked. This slow fashion brand wants you to own something made of small stories, which they implement using keepsake heirlooms while adorning them with vintage motifs, cosmic gemstones like quartz and citrine, and everything in between. Their collection includes tops, bottoms, dresses, and outerwear, but what we loved best is their Heirloom section.

LBB Picks: Multi Overlay, Sage Kaftan Set

Price: INR 8,950 onwards

Social Media: Hemji

Founded in 2011 by Apurva Kothari, No Nasties is a complete amalgamation of people, planet, and profits. They are a 100% sustainable clothing brand that leans on prioritising the earth and ‘the people, pashu and pakshi on it.’ Their products are made from organic cotton. They have several collections that are nature-oriented including Bloom, polka dots, sleepwear, and more, for both men and women. The best part is that their products, including T-shirts, dresses, and tops, are made from organic cotton sourced from small-scale farmers in India. 

LBB Picks: Poppy Tiered Dress, Azul Blue Knit Halter

Price: INR 1,200 onwards

LBB Tip: Brownie points for their initiative, where anytime you purchase something from their Bloom collection, they plant a tree in your name. So far they have planted 24,000+ trees!

Creating stories through chaos— that’s what Phue is about. PHUE stands for the power of hue, conceptualised by Panya Gupta in 2011. The brand specialises in creating ‘wearable art’ in the form of bottoms, tops, dresses, co-ord sets and collections like Helios, Kaleidos and Natives. Their prints walk the line between flirty and elegant, and are enough to furnish your closet to become multifaceted. We have had our eyes on their co-ord sets for a while now, and absolutely adore their balance of minimal designs with bold colours. 

LBB Picks: Auroral Co-ord set, Bucolic Blazer Dress

Price: INR 3,900 onwards

Social Media: Phue

Timeless, tasteful and well-crafted. Bunka is founded by industry veteran Harmeet Bajaj, elegantly blending tradition with modern elegance. Each piece is crafted from the purest of fabrics while the stitch quality makes every purchase a fabulous investment. Be it their contemporary silhouettes for daily-wear or their kurta sets— each garment is designed with a certain simplicity, great for folks who don’t usually opt for heavy fabrics and embroideries.

LBB Picks: Resham Kurta Set, Bia Tunic Set

Price: INR 7,000 onwards

Social Media: @bunka.in

172 Threads makes clothes that deserve to be admired, mainly for their embroidery. Their focus on attention to detail is simply impeccable. All their pieces are an amalgamation of clean, contemporary silhouettes. They have six collections under their belt right now, out of which our favourite is Khwaab!

LBB Picks: Mannat Kurta Set, Pearl Essence Sharara Set

Price: INR 5,999 onwards

Social Media: 172 Threads

Established by Sowmya in 2020, this plant-based fashion label, a patron of slow fashion, is based out of Auroville, Pondicherry. They source their fabric colours from plants and seeds from the bioregions of Tamil Nadu, which is testimony to how nature is the brand's sole custodian. Their Auroville eco prints collection is what we are eyeing right now, which includes kimono blouses, dresses, jumpsuits, and scarves, all printed with the natural beauty of veined leaves. 

LBB Picks: EP Bella Dress, EP Kimono Blouse

Price: INR 1,500 onwards

Social Media: Hibiscus Heroes

Sverve recently celebrated their three-year anniversary which marks three years of bringing together the most stunning outfits from multiple designers under one roof. Whether you are looking for a vacation dress or a saree for your best-friend’s wedding, they have got it all hand-picked for you! Look out for chic labels like De Castro Moda, MellowDrama, Saltz n Sand and Studio Rigu among others.

LBB Picks: SaltznSand Denim Kaftan, De Castro Moda Costal Check Trousers

Price: INR 1,490 onwards

Social Media: Sverve

In 2024 Shalini Kumar took elegance up a notch by establishng birthed Pia and Paro. We love their collections that spotlight the gingham print as the main element. They have dresses, tops, and co-ord sets that will remind you of summer and tick the memo for a garden party. They also do simple kurta sets that you’ll love donning for a sunset celebration. 

LBB Picks: Mia sailor dress, Valeria skirt set

Price: INR 4,000 onwards

Social Media: Pia And Paro Clothing

Duja means second in Punjabi. They're living upto their name by giving a second life to pre and post consumer waste generated by the fashion industry by creating unique, upcycled pieces from clothes and fabric not being used. Their design language is fun, very Gen-Z and exclusive (since each piece crafted is one of its kind). We recommend you keep an eye out for their reworked jerseys because they are all sorts of cool and trendy! 

LBB Picks: Hardware Vest, Duja Shirt and Monogram Reworked Denim Jacket

Price: INR 1,000 onwards

Social Media: Duja

Fashion is a powerful way of expression, and CUIN understands that with its team of weavers and artisans doing its best to introduce collections that defy and impress. Shubhi Aggarwal Vyas in 2019 conceptualised CUIN to bridge the gap between authentic self-expression and trending fashion. Seen on the likes of Arjun Kapoor, Shilpa Shetty, and Ananya Panday, the brand is making waves with its collection of co-ord sets, jackets, shirts, sarees, dresses, and more. 

LBB Picks: Bikini top in mesh, Culottes in suede

Price: INR 2,900 onwards

Social Media: Cuin

With an extensive size range (upto 6XL) and sustainability at its core, True Browns is a brand that creates stunning ethnic wear, including Kurta sets, suits, co-ord sets, sarees, and blouses. Their styles are truly versatile, with simple and elegant designs, something that will prove to be perfect for the upcoming festivities.

LBB Picks: Pear Green Cotton Linen Kurta Pant Set and Multi Color Print Kurta with Sharara

Price: INR 999 onwards

Social Media: @truebrowns

This one's for those building their wedding trousseau or bridesmaids on the hunt for Indian wear that's not loaded with embroidery. The silhouettes are feminine, modern and ornamented just enough for you to stand out with great emphasis on super quality fabrics. From breezy shararas to modern sarees, there's a lot to choose from in terms of styles. If you are in Delhi, check out their store in Dhan Mill.

LBB Picks: Sage Sharara Set and Cobalt Blue Suit Set

Price: INR 25,000 onwards

Social Media: Parul Gandhi

This brand literally offers luxury on a budget. They have beautiful suits, along with some kaftans and co-ord sets that are perfect for occasion wear. All of their products are available up to 5 XL and have their own collections named 'Rooh', 'Noor', and 'Makhaml' that exude regality. Moreover, their 'Festive Edit' is a haven for some ethereal suits and sets.

LBB Picks: White and Blue Floral Kurta and Schiffli Kurta

Price: INR 3,295 onwards

Social Media: @karaj_jaipur

Gillori in North India means "paan, ready to serve", and this brand 'represents the variety of colours, just like a "paan", ready to be served'. They came into existence during the pandemic to provide employment to a number of families while serving high-quality products and stunning ethnic wear to consumers in the process. They offer more than six kinds of suit sets only, from A-line suits to party wear, made from fabrics like chanderi and kalidaar, at budget-friendly prices. So, if you are looking for some ethnic wear for small events or gatherings, they are a definite check-out.

LBB Picks: Rang Laheriya Kurta and Aura Chanderi Kurta

Price: INR 1,499 onwards

Social Media: @gillorisocial

'It Girl' took the internet by storm when it launched offering a variety of dresses, tops, cord sets, beachwear, swimwear, and bodysuits. Finding styles for all of your moods and occasions shouldn't come with a price, and this brand is all about that. All of their products are available up to 3 XL and will definitely elevate your casual wear wardrobe.

LBB Picks: Vitamin Sea Blue Dress and Tide Tease Woven Co-Ord

Price: INR 1,500 onwards

Social Media: @itgirl_love

The Label Jenn is a viral clothing generator that is at it with their edgy, polished clothing. You will spot a lot of cargos, denim and utility-influenced silhouettes in their collection. The designs are contemporary, fashion-forward, and different. Any time you want to add zing to your wardrobe with a pair of jeans that standout or a a co-ord set that is far from basic, hit them up!

LBB Picks: Leo Aura Ribbed Vest and Loren Denim

Price: INR 2,999 onwards

Social Media: The Label Jenn

Founded in 2021 by Saumya Saraf, Old Marigold draws its inspiration from classic shapes and silhouettes. This brand is all about a soft-feminine aesthetic, where every piece is free-flowing and tailored to flatter every body type. They have ethnic wear too, however their whimsical dresses are what we really admire— everything from one-shoulder to strapless, perfect for brunches and everyday.

LBB Picks: Fig Blue Floral Drawstring Corset Top and Leah Corset Orange Dress

Price: INR 2,350 onwards

Social Media: @oldmarigoldindia

A brand created for Indian women and their bodies, Fable Street creates comfortable and flattering fits with extended sizes. They offer shirts, pants, pencil skirts, tops, blouses, trousers, and jackets, with size charts exclusively made for Indian women. Additionally, their Fable Street X venture is dedicated to creating formal fits that are available in up to 5 XL. So, if you are looking to spice up your workwear with fun colours and comfortable, breathable fabrics, you must check them out.

LBB Picks: Houndstooth Print Wrap Dress and Ruched Top

Price: INR 695 onwards

Social Media: @fable.street

We love Gulaal for their shirts, tunics, and short kurtas, which will be perfect for someone who wears a lot of ethnic clothing to their office. They are a sustainable brand that makes conscious and functional clothing, with each part of the process done in-house by local artisans. Their shirts are made from material like cotton with Dabru prints, which are extremely breathable and stylish.

LBB Picks: Sunberry Stripe Dress and Crochet Pocket Shirt

Price: INR 2,500 onwards

Social Media: @gulaalindia

With numerous sustainable and zero-waste initiatives, The Kaftan company produces the most easy and breathable lounge wear that is available in sizes up to 3 XL. They do various prints and designs with fun colours and patterns and are quite budget-friendly. Definitely look them up for daily loungewear and comfy nightwear.

LBB Picks: Pink Abstract Kaftan Nightdress and Red Artisan Dress

Price: INR 1,299 onwards

Social Media: @kaftancompany

Jaipur Kurti offers beautiful lounge wear that is breathable, comfortable, and available in a number of Indian patterns. They have a plus size range as well, creating beautiful geometrical, printed kaftans and pajama sets that are perfect to lounge around and be a home body in.

LBB Picks:  Angrakha Style Cotton Flared Kurta and Linen Printed Co-Ord

Price: INR 999 onwards

Social Media: @jaipurkurti

This one’s more than just a fashion brand, it's stories told through quality, comfort, and artistic impression. It represents mindfully handcrafted elements from the Okhamandal region of Gujarat and has uncomplicated designs that blend rural motifs with contemporary cuts. With over 30,000 artisans in their bank, each design is unique and doesn't feel mass-produced. The beauty of Okhai lies in how simple and elegant their designs are and how they can be styled up or down for every occasion.

LBB Picks: Imania Handblock Printed Cotton Tie Top, Ocean Eyes Pure Cotton Ikat Dress

Price: INR 899 onwards

Social Media: Okhai

House of Fett has slowly emerged as one of the most loved home-grown brands. Created to bring premium affordable Western wear with an Indian flair to everyone, it bridged the gap for well-tailored Western silhouettes for Indian bodies. The name “Fett” is German for bold and confident and stays true to the word. There are runway-inspired dresses, co-ords sets, gowns, and jumpsuits that all feel like accessible luxury. We love how the brand practices sustainable production and ethical fabrication showing that they care about people and the environment.

LBB Picks: Alaya Co-ord Set, MOONLIT GOWN

Price: INR 999 onwards

Social Media: House Of Fett

Born in 2020, Payas (founder) started Pure Tribe India to save the livelihood of artisans and creative individuals alike and the result was what Bohemian dreams are made of. Vintage-inspired handmade pieces, embroidered blouses, and airy dresses, one look at Pure Tribe’s site and you’ll fall in love with their designs. The brand’s colour palette includes some of the most vibrant colours like sky blue, blush pink, and sunny yellow. We love how each piece feels hand-crafted yet globally stylish and can elevate your summer wardrobe.

LBB Picks: Noor retro gota patti dress, Affection bohemian dress

Price: INR 1,700 onwards

Social Media: Pure Tribe India

House of Mae is a Jaipur-born brand that celebrates versatility, inclusivity, and mindful production. All their products are made-to-order with customised prints that allow you to embrace your individuality and uniqueness. What’s more? The energy is fresh and timeless, so you can keep a single piece for years without the fear of it going out of style. There’s size customisation too and a 7-day exchange window (not that you’ll need it) to make your experience easy.

LBB Picks: Selene Dress, White Linen Blend Yogin Set 

Price: INR 1,349 onwards

Social Media: @houseofmae.shop