50 Best Beauty Brands We Loved In 2025

Founded by Diipa Kholsa, Indie Wild is a homegrown brand that has proudly taken skincare, haircare, and lipcare back to our Indian roots by using desi ingredients and techniques to make their award-winning products. It all started with their lip treatments and champi oil that not only claim to do what they do, but also deliver fantastic results. We’ve been loving them all year and are sure to continue. 

LBB Picks: Dewy Lip Treatment, Champi Hair Oil, and Moonlight Scalp Serum 

Diam Beauty was all over our feeds this year, mainly because of their Soft Filter Blurring Pot that comes with a silicone applicator. Folks have loved and raved about the weightless, cushiony formula with advanced blurring technology that gives a soft-matte finish. And since all of us were in our blush blindness era this year, it was only fair to stock up on all of their colours. 

What we also love about this homegrown brand is that the products are best suited and designed for Indian skin tone and type. They’re also known best for their lip markers and lip tint balms. Established in 2025, their mission is to celebrate and empower individuals of all skin tones by providing inclusive and high-quality makeup products.

LBB Picks: Soft Filter Blurring Pot, Lip Marker, and Mini Glass Tint Balm Duo 

If you’ve ever, as a kid, applied milk to your face, you would know it makes the skin super hydrated and plump. It’s super good for your skin (we can’t say the same for our guts, though), and that’s what Nuede Skin has based their skincare range on. Taking the goodness of milk by breaking it apart to the last molecule and adding superchargers like Hyaluronic Acid, Vitamin C, Bakuchiol, and Gotu Kola (Cica), they have curated products that show instant results. Expect hydrated, glowy, supple skin with every product you use. 

LBB Picks: Rewind Age Reversing Gel Crème and All-in-One Face Serum

A brand focused on creating beauty products for just Indian skin tone, Prishe Beauty, is super popular for their lip kits. Each kit has a lip liner and two lipsticks (matte and glossy) that end up being your ultimate lip makeup. What we love about them is how they are on a mission to create and cater to Indian skin tones only, because many international brands often fail to do so. Plus, they are vegan, paraben-free, cruelty-free, and super affordable. 

LBB Picks: Truly Alined Plumping Lip Liner and Truly Glossy - Plumping Lip Gloss

Clay Co’s philosophy revolves around bringing you the best of ancient beauty rituals, packaged together nicely to offer you skincare that’s holistic and effective. Why ClayCo, you ask? Because they are dedicated to bringing global rituals across the world, which stand by the essence of clay, the soil that keeps us all rooted together. Their wide range of products caters to all skin types and concerns. Whether you are looking for a face mask to minimise your pores, a moisturiser that gives you glowing skin, or a fluid sunscreen that feels like nothing, you will be sorted with Clay Co.

LBB Picks: Yuzu & Vitamin C Glow Capsule Cream, Matcha Enzyme Dead Skin Removal Scrub and Rice & Ceramide Collagen Sheet Mask

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Quench Botanics has really come through for us this year (we can’t do without those acne patches). Their skincare formulations are gentle on the skin with natural ingredients backing ‘em. We love how they bring Korean-backed skincare products suited for Indian skin to the market at a pocket-friendly price point. Now, they have haircare and makeup products too, which we have yet to try out but are quite excited for. 

LBB Picks: Cica & Salicylic Acid Acne Pimple Patches, Brightening Sheet Mask and Rice Water & Niacinamide Intense Repair Face Serum

LBB Mega List Box: Click here to register for the iconic box! 

Founded in 2020, Minimalist is a beauty brand that has always given major attention to transparency. They will never give you inaccurate information and glorified details in an attempt to make you buy a product, and that is the #1 reason why we love this brand so much. From gentle cleaners to face serums, they will make sure the formula involves effective ingredients, like Niacinamide and Salicylic Acid, that’ll improve your skin from the inside. 

LBB Picks: Minimalist 10% Vitamin C Serum, Minimalist SPF 50 PA++++ Sunscreen 

The Skin Diet Company believes in inculcating the benefits of superfoods in all of its products. For instance, their Watermelon Facewash actually includes the power of 10 watermelons and more than that, they club it with other beneficial components like Pro-Vitamin B5 and the very popular Hyaluronic Acid. Their products are toxin- and sulfate-free and are dermatologically tested. 

LBB Picks: The Skin Diet Company Blush Multistick, The Skin Diet Company Oil Clear Gloss

If you are looking for performance-driven, science-backed skincare (which you should), then Conscious Chemist is the brand you can trust with all your heart. The actives that they use in their offerings are skin-compatible, which means they are safe and absolutely effective. Everything is made to work with your skin, not against it. 

LBB Picks: Conscious Chemist Sunscreen, Conscious Chemist Makeup Remover Oil Cleanser

The number one rule of applying lipstick is not to eat it. But when it comes to Blur, we make sure we buy two of the same products because we end up gorging over the first one (think lip glosses that taste and smell like birthday cake). Beyond having products that smell, look and taste so good, the brand aces the makeup game with collections that quite literally blur the line between beauty and affordability. Their candle-based body lotions are our favourite, and trust us, you won’t think twice before picking new sets of their bold bullet lipsticks too. We also love the way they name their products; unhinged and so memorable, you will love recommending them just because of their names! 

LBB Picks: BLUR Call Me Daddy Nude Matte Liquid Lipstick - Nude Brown, BLUR Put Me On Your Lips Not Your Lying Ex Red Lipstick

Pro Tip: Know more about their sass-powered beauty creations here. 

When Rare Beauty launched earlier last year in India, everyone and their mothers were talking about it simply because of how wonderful every single product is! Known for their top-notch quality and range of products that are super inclusive, we can’t help but want to stock up on pretty much everything. What we love about them, other than the formula of pretty much every single product — especially the blush, is the fact that they have everything from lipsticks, highlighters, to even bronzers! 

LBB Picks: Soft Pinch Liquid Blush, Selena’s Essential Eye Duo 

Pro Tip: Check out our review of the brand here. 

Since time immemorial, Anastasia Beverly Hills has been ruling the roost when it comes to high-end makeup that was vetted by the OG beauty gurus on YouTube! For the ones who know, it was she who is lovingly called the 'Queen of brows', because her products ensure your brows never have a sad moment. Other than their stunning brow products, they’re also known for their eyeshadow palettes. 

LBB Picks: Brow Wiz, Brow Definer  

We are in love love (yes, we had to say it twice to emphasise!) with Pat McGrath Labs for its luxurious quality makeup. Known as the 'Mother of Makeup', Pat McGrath has revolutionised the beauty industry with her high pigment formulas and iconic, boundary-pushing collections. From her legendary eyeshadow palettes to her rich, velvety lipsticks, each product delivers a flawless, long-lasting finish. What truly sets Pat McGrath apart is her dedication to inclusivity, offering shades that cater to all skin tones. With stunning packaging and expert-level formulations, Pat McGrath makeup feels as boujee as it looks, making it a must-have for beauty lovers globally!

LBB Picks: PAT McGRATH LABS Bijoux Brilliance Eye Shadow Palette, PAT McGRATH LABS Liquilust Legendary Wear Matte Lipstick, LUST: Gloss

If you are tired of red lipsticks being the only standard for makeup, then you may have a lot in common with this brand’s founder. Bobbi Brown, tired of the bold red being the only statement-making shade, launched a brand that has now been a part of our makeup routine for nearly 26 years. A legacy brand, we love how it has a foundation shade for every skintone from Dark Peach to Bisque. We also adore how their lipstick shades are the kind of dark-to-pastel shaded rainbow you must be investing in. With a Bobbi Brown product in our vanity, we know we have met our makeup match. 

LBB Picks: Bobbi Brown Luxe Lipstick - Bahama Brown, Bobbi Brown Crushed Oil Infused Gloss

Founded by the photographers behind Smashbox Studios in Los Angeles, Smashbox products are regularly used in photoshoots, commercials, and runway shows. Known for their long-lasting, highly pigmented formulas that suit various skin types, these products are designed with professional makeup artists in mind to ensure excellent results. From their iconic primers and foundations, which are famous for their all-day wear, to their lipsticks that deliver the perfect pop of colour, Smashbox is praised for its staying power. While it might be a bit of an investment, trust us—it's totally worth it!

LBB Picks: The Original Photo Finish Smooth & Blur Primer, Always On Mini Liquid Lipstick

Pro Tip: Here are skin-care infused makeup products you can replace your makeup routine with. 

If you haven’t tried Laura Mercier’s Translucent Loose Setting Powder yet, consider this your cue to do so. For years, Laura Mercier has been a cult favourite among makeup artists and beauty enthusiasts alike, with products that set trends through their unique formulations and textures. Moreover, their foundations and primers are renowned for enhancing the skin’s appearance without feeling heavy or cakey. Plus, we absolutely love their cruelty-free approach to beauty, prioritising animal-friendly products!

LBB Picks: Smooth Finish Foundation Powder, Real Flawless Weightless Perfecting Foundation

Pro Tip: Check out the best loose powders to keep your base in place all day. 

Estee Lauder is one of the most reputable beauty brands in the world, with products both iconic and trend-focused to serve your beauty appetite. The Estee Lauder Doublewear Foundation has been and continues to be an OG for us when it comes to foundation, but we absolutely love how the brand keeps on reinventing itself with newer formulations to stay relevant while still being rooted in its sophisticated brand lingo.

LBB Picks: Double Wear Stay-In-Place Makeup Waterproof Foundation, Advanced Night Repair Synchronised Multi-Recovery Complex Serum and Estee Lauder Modern Muse Eau De Parfum

The epitome of quiet indulgence, Chanel Beauty is the brand that effortlessly transforms everything it touches. The products are superior and consist of formulations and ingredients that are packed for results. What makes Chanel splurge-worthy is the way each product blends artistry with heritage: timeless packaging, meticulous formulations, and a sensorial experience that is elevated.

LBB Picks: Fresh water tint, Coco Flash Lipstick, Chance EF

A favourite investment-worthy brand of many celebrities, YSL Beauty has always been a trusty go-to. Their lipsticks are some of the most luxurious products available in the market, serving the perfect pout that always turns heads. The packaging of their products is a statement on its own, plus if you like shine and gloss, we cannot recommend checking out their lip products enough. 

LBB Picks: Loveshine Lip Oil Stick, Couture Mini Clutch Luxury Eyeshadow Palette 

When it comes to brands that are certainly worth the buck, Eucerin has to make the list. Known to be a brand that is tested by dermatologists, it comes with over a century of research-backed innovation that is tailored to Indian skin, tackling common issues like hyperpigmentation and sun damage. 

LBB Picks: Eucerin Anti-Pigment Dark Circle Eye Corrector Serum, Eucerin Oil Control Dry Touch Sunscreen, and Eucerin Anti-Pigment Dual Serum

CeraVe is one of the most trusted brands simply because it is developed with dermatologists. It’s an all-inclusive brand that caters to people with normal, oily, dry, combination, sensitive skin, and even those with skin issues like eczema or psoriasis. With almost 2 decades of experience, CeraVe skincare and haircare lines do their best to make your skin and hair as healthy as ever by working on the root causes. 

LBB Picks: Moisturizer For Dry Skin, Foaming Cleanser Face Wash For Oily Skin

Pro Tip: Love CeraVe? Here Are Alternatives To Their 9 Bestselling Products. 

The Ordinary is no ordinary brand; in fact, it is one of the most sought-after and talked-about brands when it comes to skincare. They say their products are “Worth the Weight”, and we couldn’t agree more, since even a 15 ml eye serum is composed of highly potent ingredients like Niacinamide and Fraxinus Excelsior Bark Extract. Even their body and hair range is worth exploring, as they have got everything from lotions to conditioners. 

LBB Picks: Multi-Peptide Hair Serum, AHA 30% + BHA 2% Peeling Solution

Pro Tip: Here Are 10 Pharmacy Finds You Need To Try For Skincare That Doesn't Break The Bank. Here's a review of the most popular products from The Ordinary. 

We at LBB believe that there is a Cetaphil product on every third person’s vanity table who cares about their skin. A close second, or even we might dare to say an alternative to CeraVe, Cetaphil is a brand that cannot go wrong, especially if you’re someone with skin that needs to heal and is super sensitive. We’re huge fans of their lotion and moisturiser, which are packed with great ingredients that help heal, replenish, and maintain one’s skin. What we also love about the brand is that they have no added fragrance, are non-estrogenic, and non-irritating, while also being recommended by dermatologists. 

LBB Picks: Moisturising Lotion, Gentle Skin Cleanser

When it comes to a brand that is known to be a pioneer of skincare with the blending of science and beauty, it has to be Clinique. What sets them apart from the rest is how well they commit to allergy-tested and fragrance-free formulations. A few of their most coveted products are the Moisture Surge 100H Auto-Replenishing Hydrator, Take The Day Off Cleanser, and the Almost Lipstick in Black Honey. 

LBB Picks: Moisture Surge 100h Auto-replenishing Hydrator, Take The Day Off Cleansing Balm

Blending apothecary and modern science, Kiehl’s is one skincare brand you will not think twice before using. The best part is that its products can be personalised for your skin concerns after a video consultation. From the hydrating Ultra Facial Cream to the rejuvenating Midnight Recovery Concentrate, Kiehl's offers effective solutions tailored to our needs. Make them your skincare buddy, and we are sure your skin will thank you. 

LBB Picks: Midnight Recovery Concentrate Serum, Creamy Eye Treatment with Avocado

One of France's most loved is now in India, and we can not stop raving about it. Built on dermatologist properties of thermal spring water, it's constantly recommended by dermatologists, especially for sensitive skin. From their hyaluronic acid serum to their B5+ Repair Moisturiser Balm, every product is made with top-quality ingredients and caters to specific skin problems. It's loved around the world for its reliability and no-hype approach. The only drawback? Some products have fragrance or alcohol that may irritate super-sensitive skin.

LBB Picks: Anthelios UVMUNE400 Invisible Fluid SPF50+ Ultra-light Sunscreen, Cicaplast Baume B5+ Repair Moisturizer Balm, Soothing cream

If you’re obsessed with K-beauty as much as we are, Beauty Of Joseon should be on your shopping list. While their Mugwort and Camelia sunstick caught everybody’s attention, their toners, serums, cleansers, and more are as good! What we love most about Beauty of Joseon is how their products seamlessly combine time-honoured Korean beauty rituals with modern skincare science, drawing inspiration from the beauty secrets of the Joseon Dynasty. They also use carefully selected ingredients like ginseng, honey, rice, and green tea, creating effective yet gentle skincare—perfect for sensitive skincare girlies! And we can't forget to mention that, despite using premium, high-quality ingredients, their products are surprisingly affordable.

LBB Picks: Glow Deep Serum, Ginseng Essence Water

Pro Tip: Check out the best Korean facial cleansers for clean and hydrated skin. 

Another beauty brand that has captured the hearts of K-beauty fanatics is Innisfree. Known for its natural, eco-friendly ingredients sourced from Jeju Island in South Korea, Innisfree has become a staple amongst skincare enthusiasts. With a strong commitment to sustainability, the brand uses recyclable packaging and formulates products free from harsh chemicals like parabens and sulfates. A true holy grail, their Super Volcanic Pore Clay Mask took the internet by storm—and for good reason! But that’s not all; their moisturisers, sheet masks, and cleansers are just as impressive. Whether you're seeking hydration, brightening, or oil control, Innisfree has something for every skin type and concern. 

LBB Picks: Volcanic Clusters Bha Foaming Daily Cleanser, Super Volcanic Pore Clay Mask

Pro Tip: Read more about Innisfree here. 

Korean beauty has completely taken over skincare, and one brand that’s leading the pack with its insanely good beauty innovations is Laneige. Laneige quickly found a way to every beauty enthusiast’s cart right away with their trusty Lip Sleeping Mask that we can’t help but collect like Pokémon as soon as a new variant launches. But, we love their effective skincare babies too, like the Water Sleeping Mask and the Cream Skin Cerapeptide Toner & Moisturizer that help our skin feel a little more alive on a gloomy day.

LBB’s Picks: Water Bank Blue Hyaluronic Serum, Cream Skin Cerapeptide Toner & Moisturizer

Pro Tip: Check out more brands like Laneige here.

God bless COSRX for bringing the perennially trending Advanced Snail 96 Mucin Power Essence into our lives and blessing us with plump, hydrated and smooth skin. Their website says that ‘COSRX has studied people's skin types and their needs since 2013 with skin-friendly ingredients that alleviate irritated skin’ and to that, we would like to say, please keep studying and bringing us such effective skincare formulations because we are lovin’ it!

LBB Picks: Low pH Good Morning Gel Cleanser, Ultra-Light Invisible Sunscreen

Founded by Huda Kattan, Huda Beauty has become a staple among beauty enthusiasts. We love their lasting and high-performing makeup products that come with great formulation. Their products cater to different skin tones and concerns, and we are absolutely in love with their lipstick and eye shadow palettes. While it might be on the expensive side, we’d highly recommend them for the sheer excellence of all their products. 

LBB Picks: Huda Beauty Obsessions Eyeshadow Palette, Faux Filter Concealer and Lip Contour 2.0

Swiss Beauty is one of the brands that every girl starts their makeup vanity with. Their array of products is perfect for Indian skin tones, with formulas that are lasting and innovative. We especially love them for their price point, which makes them quite accessible for a range of budgets, with no compromise to quality.

LBB Picks: Full Coverage Liquid Concealer, Makeup Fixer and Micro Precision Eyebrow Pencil

MAC Cosmetics was established way back in 1986, and since then, it has not lost its hold in the beauty industry. It’s difficult to say that they are budget-friendly because their lip pencils are worth INR 2,300, but what we can confidently say is that their products are worth every penny. We most definitely love their satin-finish lipsticks as they are so very pigmented. Moreover, they won’t require reapplication every now and then (phew). Not to forget, there are 34 shades to choose from!

LBB Picks: M.A.C Strobe Cream Highlighter, M.A.C MACximal Matte Lipstick and Studio Fix Powder Plus 24-Hour Oil Control Compact

Pro Tip: Here Are 12 Of The Best Red Lipsticks Like MAC’s Ruby Woo Under INR 2,000

NARS complexion products are in a league of their own. For folks who enjoy medium coverage foundations and concealers with a breathable, skin-like formula, NARS should be your go-to jam. Their products are artistry-inspired and feature high-performance formulas that mimic your skin and blend like a dream. Additionally, their powder blushes (with those frisky shade names) are exceptionally good as they sit beautifully on the skin without looking cakey.

LBB Picks: Natural Radiant Longwear Foundation, Radiant Creamy Concealer and Blush

God bless Katrina Kaif for giving us Indian girlies Kay Beauty. There is not one product from this brand that we’ve tried and not liked. They’re known for their top-notch quality, value for money, and for being on top of the beauty game, making them one of the best homegrown makeup brands to exist. We’re particularly big fans of the eyeliner and lipsticks, which are a must-have in your vanity. 

LBB Picks: Matte Drama Long Stay Lipstick, Quick Dry Liquid Eyeliner and Velvet Creme Multi-Use Blush

Pro Tip: We put Love Child By Masaba and Kay Beauty to the ultimate test here. 

Charlotte Tilbury is responsible for one of the most popular lipsticks known to man — Pillow Talk. Founded in 2013, the renowned cosmetics brand gained fame for its high-quality and rather innovative formulae that were super inclusive to a wide range of skin types and tones. What we love most about the brand is how well they’ve managed to incorporate skincare with cosmetics, with each and every product being known to provide a luxurious feel with effective results. 

LBB Picks: Charlotte Tilbury Matte Revolution, Cheek to Chic and Airbrush Flawless Finish

When it comes to makeup that suits the Indian skin, we vouch for MARS Cosmetics. Also, MARS is that easy-to-use, budget-friendly starter brand in the world of makeup, where you aren’t hit with complex product terms or prices that have a zero train. With their sweet lip shades and soft on the skin compact, it is officially glow-o’clock for us, all year long. 

LBB Picks: All I Need Makeup Kit, God’s Glow Illuminator and Its Glow Clock Primer Griping Glow

Every swipe, every stroke, makes a statement when it comes to Renée's products. From those dreamy eyeshadow palettes to the lipsticks that make your pout pop, Renée has got you covered. RENÉE, derived from Renatus, which means 'Reborn,' is known for its range of high-quality, cruelty-free and FDA-approved products, quite the right fit if you are looking to reinvent your vanity a bit, if you're looking for super affordable beauty. 

LBB Picks: Madness PH Stick - Black Magic, Bollywood Filter Face Primer and Midnight Kohl Pencil

Kylie Cosmetics is that one viral makeup brand from the good ol’ days that keeps pushing their new launches to stay relevant with current trends, and we would like to say, ‘Go, Kylie, go! Good job, Kylie’ (iykyk). We have certainly moved on from their extremely matte lip kits that folks on the internet still have a love-hate relationship with, and have become fond of the newer formulas like the Skin Tint Liquid Foundation that feels like second skin and the High Gloss that coats your lips in insane shine.

LBB Picks: High Gloss, Liquid Concealer and Skin Tint Liquid Foundation

Founded in 2020 by celebrity makeup artist Namrata Soni, who has worked with stars like Sonam Kapoor and Rani Mukerji, Simply Nam is a premium beauty brand tailored for Indian skin. With over two decades of experience, Namrata has crafted a collection of vegan, cruelty-free, and practical products that cater to the unique needs of the Indian lifestyle and climate. We’re already obsessed with their hydrating lip butter, which often sells out quickly. You’ll want to grab their products before they’re gone, making Simply Nam a must-have for your beauty routine!

LBB Picks: Satin Soft Lip Creme, The Ultimate Kajal and Velvet Cream Magic Blush

Pro Tip: Here’s a list of the 10 best lip glosses for that all-out shine. 

Redken was founded in 1960 by Paula Kent, who struggled with baby-fine hair and sensitive skin and couldn’t find products that worked. So she created her own, built on three core principles: advanced protein technology, an acidic pH balance of 4.5–5.5 to support the natural pH of hair and skin, and formulas exclusively recommended by licensed cosmetologists. Today, Redken products are trusted globally for their performance, delivering stronger, healthier-looking hair with targeted solutions for every texture.

LBB Picks: Redken Lightweight Hair Serum, Redken Acidic Bonding Concentrate Leave-In Treatment 

Yes, Kosas ships to India, and if you haven’t been introduced to the virality of their concealer, then we can’t be friends. It’s the only concealer meant for sensitive skin that doesn’t break us out since it is packed with skincare ingredients and is non-comedogenic, hypoallergenic, and non-irritating. The brand’s ‘good makeup’ over ‘no makeup’ philosophy is what sets them apart, as the focus is on clinically proven formulae that actually make your skin better, even when it’s bare.

LBB Picks: Serum-Powered Color Corrector, Cloud Set Setting Powder and Air Brow

LBB Tip: They make great skincare products too! 

Cute compact packaging, and blushes that nobody can get enough of, Milk Makeup has acquired quite a set place for itself in all its beauty enthusiasts' vanity. All of their creations are completely vegan and cruelty-free, with the emphasis on good ingredients and supreme formulations. Their jelly tint blush was a recent viral sensation, making glowing on the go, all the more easy and effective. 

LBB Picks: Sculpt Stick, Sunshine Under Eye Tint + Brighten 

Every time Sol De Janeiro launches a new product, the internet goes crazy over it and rightly so. Named after the “Sun of January,” when the sun hits its highest point during Brazilian summers, the brand brings you products that feel summer-y, fresh and a Brazilian DNA in the choice of scents and ingredients. Their fragranced body care and mists smell so good, you can’t help but spend all that money. The Bum Bum Cream is the OG, and dupes may come and go, but that luxurious scent and luscious formula haven’t been aced by any yet.

LBB Picks: Brazilian Bum Bum Cream, Cheirosa 68 Beija Flor Perfume Mist and Brazilian Kiss Cupuacu Lip Butter

e.l.f. (eyes, lips, and face) Cosmetics will make sure you look good, but not at the expense of your skin health. They have 100% vegan formulas and avoid all things nasty. All their products are instant game-changers because even their primers will make you glow with their flawless finish. Also, the fact that their price points are so accessible has us falling in love with them all over again! 

LBB Picks: e.l.f. Cosmetics Glow Reviver Lip Oil, e.l.f. Cosmetics Instant Lift Brow Pencil and e.l.f. Cosmetics Power Grip Primer

We finally have Maison Margiela’s range of insanely good perfumes in India now, and trust us when we say, they are worth the penny. We are die-hard fans of the Jazz Club fragrance, which is a well-headed potion of smoky and spicy notes. For anyone looking for investment-worthy perfumes that are far from generic, you need to try Replica for sure. The scents are not super obvious, which we really like in a luxurious fragrance; they are sophisticatedly layered and smell expensive. Also, the sleek packaging looks stunning!

LBB Picks: Jazz Club Eau De Toilette, On A Date Eau De Toilette and Bubble Bath Eau De Toilette

One of the most beloved K-beauty brands that is trending right now has to be Etude House. It was their lip and cheek tint that put them on the map, clearly giving the iconic Benetint by Benefit strong competition. Over the years, they’ve expanded and carved a niche for themselves when it comes to affordable, good-quality makeup products. 

LBB Picks: Dear Darling Lip and Cheek Tint, Glow Fixing Tint and Lovely Cookie Pressed Powder Blush

Pro Tip: Watch us put two iconic lip and cheek tints to the test here.  

If you’re looking for a Korean beauty brand that does the best formula when it comes to eyeshadow palettes, then look no further than Rom&nd! We’re huge fans of their glitter palette, which is all kinds of pigmented, buttery, and will blow your mind with its formula. We’re also fans of their lip tints that come in all sorts of colours, are almost watery, and sit very well on the lips. 

LBB Picks: Juicy Lip Tint, Better Than Pallette

Since the founder Parul Gulati’s appearance on Shark Tank India season 2, Nish Hair is a brand we haven’t quite been able to shake off our Instagram feeds. Gulati revealed that her first sales of the products were done door to door, but fast forward to today, we are absolute fans of this creative product that can deal with different problems, including hair volume, balding, adding removable bangs (this one’s a lifesaver), and more. 

LBB Picks: Side Bangs - Ombre Blonde, Dark Brown Hair Line Powder

Pro Tip: Snag a peek at some of the brand’s founder, Parul Gulati’s, fav things and brands she swears by! 

From seed to skin, L'Occitane En Provence brings you luxurious formulas that are loaded with nature’s best. They partner with farmers and fair trade communities to source ingredients that care for your skin. A common theme in their range of products is repairing the skin through adding moisturisation and suppleness. Since the past year or two, the internet has been obsessing over the combination of their Almond Shower Oil and Almond Milk Veil that makes your body smell and look like a glazed doughnut.

LBB Picks: Almond Shower Oil, Shea Butter Dry Skin Hand Cream and Almond Shower Scrub