This Kolkata-Based Clothing Brands Blends High Fashion & Minimalism To Give You Main Character Fits

No matter what goes on in our lives, our outfits need to stay on point. Whether it's a vacation, a casual brunch, a busy workday, or a date night, dressing to the tens is something everyone wants. Imagine being able to look put together and achieve this high-fashion label energy with minimal effort and a fraction of the price (comparatively). This is where 9899 (Ninety Eight Ninety Nine) comes in. This Kolkata-based clothing brand seamlessly blends high fashion elements with artistic values. Started by two friends with very distinct styles — one loves all things glamorous and the other loves simplicity and minimalism — you can literally see two design ideologies beautifully blending together in their products.

With fast fashion being a part of everyone's wardrobe, 9899 is a refreshing addition to the list of homegrown brands that exceed expectations. For starters, instead of picking one design style, Pooja Gouti and Vedika Forma (co-founders) decided to combine both and create a brand that is as niche as their taste. Their pieces are stylish without being over-the-top and comfortable without being boring.

What we love about them is the balance that they strike between the two aesthetics. You'll see dresses with bold backs, co-ord sets with clean pleats, and tweed minis that feel special but still easy to wear. The kind of 'effortless' dressing we see on our Instagram feeds and in Bollywood movies. Their aesthetic screams main character on a Summer Euro trip,' but also the high-end high fashion-loving girl next door. For instance, their Denim Scallop Midi Dress, Leather Scarf Midi Dress, and Fit and Flare Skirt are all as suitable for a vacation as they are for a brunch or a picnic.

Nothing looks forced or too precious here. It's fashion that makes you feel dressed up but not overdressed. Add to that the fact that everything is handcrafted in Kolkata using ethically sourced fabrics, and you get clothes that not only look good but also feel good.

9899's clothing range has everything from dresses and co-ords to separates that can be mixed and matched. Think breezy midi dresses, polished tops, and statement sets that work as well for a work dinner as they do for a night out. The drops are small and curated, so you'll always find something that feels fresh rather than mass-made.

Prices: Starts at INR 3,000

Social Media /Website: @9899.in